Snoozzz
For Snoozzz, a Dutch webshop for parents and parents‑to‑be, I refreshed their existing Shopify store without rebuilding the theme from scratch. I extended the theme with new Shopify theme extension sections for bestsellers, category highlights and FAQs, and then refined the overall look and feel with targeted CSS updates to typography, spacing and buttons. The result is a more focused, content‑driven homepage that feels on‑brand, is easy for the client to manage in the Shopify editor, and offers a smoother browsing experience on both desktop and mobile.
Project details
Snoozzz Webshop — Shopify Theme Customization
Snoozzz is a webshop focused on safe, comfortable products for pregnancy, babies and new parents. Their existing Shopify store was already live, but they wanted the experience to feel more tailored, modern and on-brand without rebuilding everything from scratch.
Role & Objectives
As a Frontend / Shopify Developer, my goal was to:
- Extend an existing Shopify theme with new, reusable content sections.
- Refine the visual design and interaction details using CSS.
- Keep the theme maintainable and update-friendly by leveraging Shopify’s native theme extension system.
Approach
Rather than creating a custom theme, I worked directly on top of Snoozzz’s existing Shopify theme. This allowed us to move quickly while still shipping meaningful UX and UI improvements.
On the structural level, I built new sections using Shopify theme extensions. These were designed to be flexible and content-driven so the client can manage them easily from the Shopify customizer. At the same time, I made targeted CSS adjustments to the existing components to better align typography, spacing, and visual hierarchy with the Snoozzz brand.
What I Implemented
New theme extension sections (examples):
- Highlight blocks for “Best sellers” and key product categories (e.g. Zwangerschapskussens, Voedingssupplementen, Slaapwikkel).
- Content rows that combine text, imagery and CTAs like “Het mooiste avontuur van je leven verdient de beste start” to guide users deeper into the catalog.
- A more focused FAQ / help area to answer common questions about products like the zwangerschapskussen.
CSS refinements:
- Adjusted spacing, font sizes and line-height for better readability across product cards, headings and FAQs.
- Improved visual consistency of buttons (hover states, border-radius, color usage) across the homepage and key landing sections.
- Fine-tuned layout behavior for carousels and section blocks so that best sellers and category highlights are easier to scan and interact with on both desktop and mobile.
Technical Notes
- Built new sections as Shopify theme extensions, so they can be added, reordered and configured from the online store editor without touching code.
- Scoped CSS carefully to avoid regressions in the underlying theme and to keep future theme updates manageable.
- Followed existing design language where possible, focusing on elevating hierarchy and clarity instead of redesigning everything.
Outcome
The result is a refreshed Snoozzz storefront that still runs on their familiar theme, but feels more tailored and content-rich. Key product categories and best sellers are now more prominent, and the overall typography and spacing make it easier for (often tired) new parents to browse, understand and trust the products.
This project shows how much value you can add by combining Shopify theme extensions with thoughtful CSS: no full rebuild needed, but a noticeably more polished and conversion-friendly experience.